EA's "Project Ten Dollar" Projects Customer Dissatisfaction

Project Ten Dollar is a new endeavor from game publisher Electronic Arts to stifle the market of pre-owned games. The project consists of including ten dollars worth of digital content to all new releases for no charge, but requiring second-hand owners to purchase the digital content if they desire to access it.

This new revenue strategy from EA to make money from used game sales has already been implemented in at least two recent EA titles. Dragon Age: Origins includes The Stone Prisoner game add-on.

The Stone Prisoner provides the player with a new playable character, the golem Shale, and several quests in a new area.
The content is provided via a one-use code entered into Xbox Live. Mass Effect 2 includes access to the Cerberus Network, a platform for providing regular releases of "free" new content, and a new playable character and area.
Both add-ons are included with the retail purchase of the game, but must be bought by second-hand owners for 1200 Microsoft Points, or about ten dollars.
EA states that all titles released in 2011 will be included in Project Ten Dollar.
This has the possible negative consequence of agitating game consumers. When extra content can not be included in the resale of a particular game, that game will drop in value in the secondary market.

Consumers will know that they have to purchase new content that was included in the original sale of the game. Fortunately, all of the content included so far is not essential, it merely provides extra value for the original owner. However, this begs the question of: are publishers deliberately not including content so they can sell it as an add-on multiple times? I have played both Dragon Age: Origins and Mass Effect 2 (both purchased new) and the additional content was a nice bonus to have included with the game. Dragon Age: Origins is a very large game to begin with, taking me nearly forty hours to complete almost all of the quests. That is not even including The Stone Prisoner, which adds roughly 2 hours to the total play time.
Mass Effect 2 is not as long of a game, and the new character seems almost tacked on.

He is not essential to completing the game, not especially powerful, and his quests take very little time to complete.

Hopefully there will soon be more content available through the Cerberus Network to justify the purchase of the Cerberus Network for secondary owners.